App Launch Checklist 2026: Step-by-Step Plan for Indie Developers

If you are looking for an app launch checklist that actually maps to current App Store and Google Play workflows, use this 2026 version. It focuses on what moves installs, not generic project-management advice.

1. Define launch objective and baseline

Start by choosing one primary goal for the first 30 days: installs, trial starts, or paid conversions. A single objective prevents conflicting decisions across screenshots, copy, and onboarding.

• Set current baseline (installs/day, CVR, rating, retention).
• Pick one north-star metric and two guardrail metrics.
• Document launch hypothesis in one paragraph.

2. Lock ASO fundamentals before creative production

Your listing metadata should be stable before generating screenshot sets. This keeps the messaging consistent between search intent and visual conversion.

Use this companion guide for deeper ranking strategy: ASO best practices for iOS in 2026.

3. Build your screenshot and icon package

In most categories, the first two screenshots determine whether users explore or bounce. Treat visuals as conversion assets, not decoration.

• Write one value proposition per screenshot frame.
• Use high-contrast text and clear hierarchy.
• Export all required store sizes before submission.

Recommended tools: App Store Screenshot Generator, Play Store Screenshot Generator, and Icon Generator.

4. Localize priority markets

Do not wait for full global rollout. Start with your top 3-5 countries by market fit and demand signal, then localize titles, subtitles, and screenshots first.

Reference: Mobile app localization guide and App Localization Tool.

5. Run launch QA checklist

• All metadata fields filled and character limits respected.
• Screenshot order validated on both stores.
• Category and age rating reviewed.
• Deep links, policy URLs, and support email verified.
• Release notes and first-week changelog prepared.

6. Launch and iterate weekly

The first publish is version one. In week 1-4, review query data, conversion by market, and screenshot performance. Update one variable at a time so you can attribute impact.

• Week 1: diagnose top impressions and low-CTR queries.
• Week 2: test screenshot order or first-slide headline.
• Week 3: update subtitle/short description.
• Week 4: expand localization or new creative variant.